You could put the Vikings ahead of Oakland, I suppose, but the 2002 Raiders did go to the Super Bowl. 18, and if you go back to 2000, what level of equity have the Vikings actually earned from their fans? On merit, the Vikings should be maybe 28th, ahead of Miami, Cleveland, Jacksonville and Buffalo. That should vault Purple fandom into the NFL’s first division (top 16) when it comes to support of the home team, yet Minnesotans don’t have to wait until Emory’s next analytical study to be proud as punch over their loyalty to the Vikings. Clearly, the Vikings customers will be required to contribute to a much greater box office performance starting in 2016, when the team moves into the new dome. The study analyzed economics of the past 15 years. It was encouraging to learn that Vikings fans rate 18th among the 32 teams when it comes to investment in their teams, and rate 20th in their involvement with the team in social media (particularly on Twitter).Įmory’s summary of the first study was this: “The Fan Equity rankings are based on home box office performance, adjusted for market size, winning rates and other factors.” This month Emory Sports Analytics has offered two NFL studies: first, the “Fan Equity’’ rankings, and this week the “Social Media Equity” rankings. Emory’s Goizueta Business School has a marketing analytics center that includes studies of important sports entities. It is a pleasure to follow news of that poor display of support with accolades for another fan base - the legion belonging to the Vikings - for its remarkable willingness to stick with the Purple through thin or emaciated.Įmory University is an Atlanta area college that rates among the nation’s top universities. There was a mention this week that the Twins’ overall ticket sales have been fewer through 47 home dates for a team that was 49-40 and carrying the best home record in the American League at the All-Star break than at the same point in the losing 2014 season.
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